Andrew L. Shapiro
Andrew Shapiro, Broadscale's founder, has spent the last two decades working at the nexus of new technologies and societal transformation -- with a focus over the last dozen years on energy and environmental innovation and before that on information technology and globalization.
In 2000, Andrew founded GreenOrder, a strategic advisory firm that has worked with more than 100 enterprises to make energy and environmental innovation a source of competitive advantage. Highlights include working with GE's leadership since 2004 on the creation and execution of its multi-billion dollar ecomagination initiative; counseling GM for five years on strategic issues including the launch of the Chevrolet Volt; and serving as the green advisor for 7 World Trade Center, NYC’s first LEED-certified office tower.
Other clients have included Alcan, Allianz, Bloomberg, BP, Bunge, Citi, Coca-Cola, Dell, Disney, Duke Energy, DuPont, eBay, Hines, HP, JPMorganChase, KKR, McDonald’s, Morgan Stanley, NASDAQ OMX, National Grid, NBC Universal, NRG, Office Depot, Pfizer, Polo Ralph Lauren, Simon Property Group, Staples, Target, Tishman Speyer, TXU, and Waste Management. Andrew and GreenOrder also co-founded the US Partnership for Renewable Energy Finance (US PREF). In 2008, Andrew and his partners successfully sold GreenOrder to LRN, a global advisory and solutions firm, and he continued to lead the firm through 2011.
Before GreenOrder was sold in 2008, Andrew and his partners spun out GO Ventures, a subsidiary they had created to incubate and invest in environmentally innovative businesses. GO Ventures has cofounded and financed California Bioenergy, Class Green Capital, and GreenYour.com. In 2011, Andrew led the sale of GreenYour.com to Recyclebank and joined Recyclebank’s Sustainability Advisory Council. He also has been an investor in, and advisor to, more than a dozen other companies.
Fortune’s Marc Gunther recently described Andrew as “green business’s go-to guy.” He has also been profiled in a New York Times feature, “A Dollars-and-Cents Man with a Green Philosophy,” as well as in Inc.’s Green 50 and Outside’s “Enviro All-Stars.” He has been a visiting faculty member at Yale and Columbia, his writing has appeared in diverse publications (from Wired, the New York Times, and Harvard Business Review online to Foreign Policy, The Nation, and GreenBiz), and he has appeared on CNN, PBS, NBC's Today Show, BBC, and NPR.
From the mid-1990s to 2000, Andrew focused on information technology's impact on society. His 1999 book The Control Revolution, an Amazon.com bestseller, was called “an excellent, balanced and thorough new book” (L.A. Times). He was a fellow at Harvard's Berkman Center for Internet & Society, ran the Aspen Institute’s Internet Policy Project, and was a senior advisor to the Markle Foundation. He was named by MIT's Technology Review as one of 100 young innovators who would shape the future of technology.
Prior to that, Andrew focused on globalization. In 1992, Random House published his book We're Number One!: Where America Stands—and Falls—in the New World Order, which was released in Germany and Japan as well. President Clinton invited Andrew to speak at his post-election Economic Summit.
Andrew is on the advisory board of Yale’s Center for Business and the Environment and The Climate Group's Clean Revolution initiative, and has served on environmental committees for the NYC2012 Olympic Bid, the Lower Manhattan Development Corporation, and the Urban Land Institute. He was a longtime board member at the Southern Center for Human Rights and the nonprofit Reboot and served at the appointment of Mayor Michael Bloomberg on a task force on career and technical education.
Andrew is a graduate of Brown University (Phi Beta Kappa, 1990) and Yale Law School (1995). He served as a law clerk to Judge Pierre N. Leval of the U.S. Court of Appeals for the Second Circuit and was admitted to the New York State bar.
Ben brings deep experience to Broadscale's collaborations in the power and utility industry. He has worked for over 16 years in the energy and utility sectors (regulated and merchant) and has been an investment banker advising utilities and alternative energy companies on M&A, financing, strategy, and business development. He has experience in energy efficiency, power-related asset management, energy storage, poly-silicon production, wind and solar generation, and water and coal remediation.
Most recently Ben has held several key senior management positions with energy start-up companies in energy storage (President of Eos Energy Storage) and energy efficiency (Chief Business Officer of ThinkEco Inc). Ben was previously a Vice President with Goldman Sachs & Co., working in the Global Natural Resources Group within the Investment Banking Division. While at Goldman, Ben's responsibilities included both an execution role and the coverage of regulated utilities, merchant power assets and alternative energy companies. Ben's alternative energy areas of focus included renewable energy (wind and solar) and smart grid technologies.
Before joining Goldman, Ben worked for several years at Cinergy Corp., now part of Duke Energy. While at Cinergy, Ben worked in various groups including the Power Trading Group focused on trading in the Northeast markets, Financial Planning and Analysis, and Corporate Development. Before joining Cinergy, Ben worked for five years at Enron Corp. in Houston. While at Enron, Ben worked in various power and natural gas related roles within Enron Capital and Trade (ECT). His areas of focus included power plant development, power and natural gas origination and structuring, power trading, and corporate development.
Ben received a BA in Economics from The Catholic University of America and an MBA from The University of Chicago.
Alison L. Smith
Alison has more than a decade of experience advising Fortune 500 leaders and growth companies on environmental innovation, market development, and strategic communications. At Broadscale Group, Alison plays a key role in developing investment and commercialization opportunities for the Broadscale Network.
Prior to Broadscale Group, Alison led business development for GreenOrder, a pioneer in the field of growth-oriented energy and environmental strategy. Alison worked with senior executives in the real estate, energy, chemical, and finance industries to quantify and pursue their companies' most promising opportunities for innovation. She previously served as part of GreenOrder’s consulting team, managing several of the largest market studies in the firm's history.
Before joining GreenOrder, Alison worked at Jonathan Rose Companies, the award-winning green real estate planning, development, and investment firm. As a member of the Owner’s Representative Studio, Alison supported the execution of multi-million dollar capital projects from the feasibility phase through final budgeting, design, and construction.
Alison began her career in environmental innovation at the creative agency The Moderns, where she worked as part of a cross-disciplinary team to develop product and brand strategies for startups as well as large corporates. The Moderns designed the William McDonough and Michael Braungart book "Cradle to Cradle" and were among the earliest practitioners of eco-effective product design.
Alison received a B.A. in History, with distinction, from Yale University. She has also completed independent coursework in economics at Keble College (University of Oxford) and New York University.
Pegasus Capital Advisors
Broadscale has formed a strategic relationship with Pegasus Capital Advisors, L.P., to invest in deals that Broadscale identifies. Pegasus is a private equity fund manager that has been providing creative capital and strategic solutions to companies across a variety of industries since 1995. Pegasus partners with management teams of growth companies, with a focus on those that benefit from the business implications of global resource scarcity. Sectors where this trend is most pronounced are food, water, energy and security. Pegasus currently manages approximately $2.7 billion in assets. Its investment team comprises over 60 talented investment professionals and operating partners.